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History and Evolution of Mass Media

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An Hour of Mass Media Exposure - Report

Ang Probinsyano ABS-CBN February 8, 2019 8:00-9:00 PM Prepared by: Gelique, Alexia, Cesar, and Mark

Traditional, Mass, New Media

Traditional, Mass, New Media 1. What are the industrial or economic factors in the evolution of media from print to radio to television?     Based from our understanding from the readings, we have identified six economic factors that are present in the evolution of media from print to radio to television: conglomeration, economic globalization, availability, consumer fragmentation, hyper-commercialism, and convergence. In this discussion, we will also be mentioning about economic expansion, oligopoly, media quality, revenue, economic competition, mass consumption, and advertising. These terms are economic in a way that it affected and still affects the production, distribution, and services offered by media. Also, please note that some of these terms are only names we coined for easier identification of what was implied in the readings.     Conglomeration . In the process of media’s evolution, it seems that media companies are being concentrated and owned by bigger conglomerates. One